Equinity Technology Limited Closure Notice

equinITy was established in 2011 with the goal of transforming equine welfare and performance monitoring globally, with a device that was easy-to-use, robust and most importantly affordable to everyone.  13 years later, we have worked with hundreds of clients, analysing thousands of horses across all corners of the globe.  During this time, we have worked with our clients to constantly improve and enhance the product, taking onboard valuable feedback and ideas. 

Unfortunately however, we now find ourselves in a position where events beyond our control have put our business in an untenable position for a number of reasons, the most significant being:

• Users of equinITy are part of a very small percentage of forward thinking and innovative users within this sector for which we thank them for their support.  However, we are afraid to say, the adoption of technology in monitoring training and welfare to optimise performance within the equine sports industry has been hugely disappointing.  Especially when compared to most other professional sports where data collation and analysis have become the standard for success. 

• Technological factors such as the retirement of 2G/3G connectivity has imposed significant cost on the business to develop a 4G solution.  We have invested significant time, expense and effort developing a new device to address this issue among other new features.  However, with poor adoption throughout equine sports, the costs associated with the mass-production of this device have become non-viable with the level of demand.

• The ever-increasing costs of goods and services in recent years have further exacerbated the cost pressures on the business. 

Consequently, it is with deep regret that we must announce that Equinity Technology Limited has ceased trading. 

Yours

The equinITy Team